Services
Engagement. Innovation. Insight.Bartender & On-Premise Engagement
What we do and how we do it.
Bartender Education
Seminars and hands-on learning about the craft and trade — e.g., Cocktails in the Country.
Finding and Training Brand Ambassadors
Relying on our huge database of bartenders, we scour the world to find the best and brightest and gauge their fit with client needs.
Bartender Contests and Promotions
Our digital database via e-newsletters and massive social media reach gives us access to a wide range of bartenders and allows us to create unique and outstanding competitions.
Innovation
We don’t just gather data, we collect learning and insights, and apply them to business decisions.
New Product Development
- Develop an in-depth understanding of clients’ goals and objectives
- Look for areas of opportunity within these objectives
- Conduct focus groups, surveys, and conversations with leading and innovative bartenders
- Work closely with client’s R&D to develop products
- Work closely with marketing to enhance the brand proposition
New Directions for Existing Brands
- Listen to the client, the bartender and the consumer
- Research – gain insights from these audiences
- Apply learning and brand experience – look for innovative ways to execute concepts and ideas
New Product Launch
Determine the accounts and segment them into various opportunity areas:
- Develop drinks
- Find and train brand ambassadors
- Enhance and expand the brand’s education and usage
- Publicize the brand via our database
- Use our bar training program or other live seminars to promote the brand
Cocktail and Drink Creation
We use many approaches but the most effective has involved bartender focus groups as follows:
- Category and brand discussion
- Drink development guidelines
- Hands-on drink creation with rationale
- Discussion of individual and group drinks
Insights
Our enormous bartender database and extensive experience in market research, uniquely qualifies us to delve into a range of subjects pertaining to the on-premise world in general and bartenders in particular.
The Worldwide Bartender Database
Our enormous bartender database and extensive experience in market research, uniquely qualifies us to delve into a range of subjects pertaining to the on-premise world in general and bartenders in particular.
Here are some subject matters we have considered, although our services are customized to a client’s needs and areas of interest.
- Drink fads and trends
- Hot brands; brands losing momentum; rising stars
- Emerging categories
- Brand company opinions
- Distributor likes and dislikes
- Attitudes toward promotions
Above all, the smart brand executive knows that The Best Way to Understand Consumers is to Ask a Bartender!