Services

Engagement. Innovation. Insight.

Bartender & On-Premise Engagement

What we do and how we do it.

Coffee Bean

Bartender Education

Seminars and hands-on learning about the craft and trade — e.g., Cocktails in the Country.

Coffee Bean

Finding and Training Brand Ambassadors

Relying on our huge database of bartenders, we scour the world to find the best and brightest and gauge their fit with client needs.

Coffee Bean

Bartender Contests and Promotions

Our digital database via e-newsletters and massive social media reach gives us access to a wide range of bartenders and allows us to create unique and outstanding competitions.

Innovation

We don’t just gather data, we collect learning and insights, and apply them to business decisions.

New Product Development

  • Develop an in-depth understanding of clients’ goals and objectives
  • Look for areas of opportunity within these objectives
  • Conduct focus groups, surveys, and conversations with leading and innovative bartenders
  • Work closely with client’s R&D to develop products
  • Work closely with marketing to enhance the brand proposition

New Directions for Existing Brands

  • Listen to the client, the bartender and the consumer
  • Research – gain insights from these audiences
  • Apply learning and brand experience – look for innovative ways to execute concepts and ideas

New Product Launch

Determine the accounts and segment them into various opportunity areas:

  • Develop drinks
  • Find and train brand ambassadors
  • Enhance and expand the brand’s education and usage
  • Publicize the brand via our database
  • Use our bar training program or other live seminars to promote the brand

Cocktail and Drink Creation

We use many approaches but the most effective has involved bartender focus groups as follows:

  • Category and brand discussion
  • Drink development guidelines
  • Hands-on drink creation with rationale
  • Discussion of individual and group drinks

Insights

Our enormous bartender database and extensive experience in market research, uniquely qualifies us to delve into a range of subjects pertaining to the on-premise world in general and bartenders in particular.

The Worldwide Bartender Database

Our enormous bartender database and extensive experience in market research, uniquely qualifies us to delve into a range of subjects pertaining to the on-premise world in general and bartenders in particular.

Here are some subject matters we have considered, although our services are customized to a client’s needs and areas of interest.

  • Drink fads and trends
  • Hot brands; brands losing momentum; rising stars
  • Emerging categories
  • Brand company opinions
  • Distributor likes and dislikes
  • Attitudes toward promotions

Above all, the smart brand executive knows that The Best Way to Understand Consumers is to Ask a Bartender!

Join the WWBDb!

Address your brand building needs, develop and launch innovations and new brands, and gain an advisor for all your bar and bartender needs!

Keep In Touch

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