We Can See for Miles

Gaz Regan and Arthur Shapiro have over 60 years combined experience in the booze business.
Gaz Regan

Gaz Regan

Gaz Regan is a bartender, influencer, innovator, author, publisher, educator and more. He has an enormous following and influence among all types of bartenders and is seen by many as a mentor and a resource for all matters of the bar trade. His newsletters, in particular, have an enormous following.

Gaz has written a total of 18 books including, The Joy of Mixology, The Bartender’s Gin Compendium, The Negroni: Drinking to La Dolce Vida, 101 best new Cocktails, and many more.

Arthur Shapiro

Arthur Shapiro

Arthur is a Spirits industry consultant with a proven track record of managing innovation, new products, and building brands. Formerly head of marketing for Seagram Americas and currently focused on startup ventures and mergers and acquisitions. Arthur’s expertise involves business and product development, and marketing.

Arthur’s career has covered marketing research and insights, new product development, brand and portfolio management. He publishes the popular Booze Business blog and recently wrote a book on the industry called Inside the Bottle: People , Brands, and Stories.

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